Is the offer relevant?
Confirm that the businesses in the file are a sensible audience for your product. Use accurate sender details and a subject line that reflects the message. Do not imply a relationship that does not exist.
Is your tool ready?
Check your provider’s policy on contact sources and complete its required sending setup. Test the import on a small selection. Contact data alone cannot ensure delivery or inbox placement.
Can recipients opt out?
Have a clear opt-out process and apply existing objections before sending. Keep the suppression list updated as requests arrive, including when you import another file later.
What will you measure?
Review delivery errors, complaints and relevant replies before increasing volume. Track qualified conversations and sales. Opens alone do not show that a recipient is interested in your offer.